Super Bowl XLIV commercials and the Cloud - what a let down!

There was this cloud commercial... well not exactly a Cloud Computing related one by Coke. So where was the the rest of the cloud activity during the Super Bowl? I guess the 1.5 million Twitter subscribers to the NFL Twitter link could be an indication of Cloud activity. The Google advertisement was a statement of Google's search dominance but it didn't point to their cloud strategy, mobility play or Chrome OS. All in all I think some of those great advertising minds missed out on pushing a Cloud Computing message.

I guess they haven't figured it out yet. With 65 commercials (actually there were closer to 70 if you count the ads for the television shows that the network promoted) and not a single reference to "an app for that" maybe it indicates the complete disconnect on the part of the advertising intelligentsia on how to market products today. Where were the opportunities to go and run, download or do anything in real time other than the lame: "go to our website blah, blah, blah."

Come on guys, wake up and smell the Starbucks! Get with it and get in the game. Don't just sit on the sidelines. Give the consumers something memorable by pushing them into the cloud and locking them into the brands that you're trying to help survive during these difficult times. Start innovating! Push stuff into YouTube for permanence or something. Get them texting from their cell phones to vote or get a free coupon. Force interactivity not just passivity. Don't just sit there patting yourself on the back for your great one minute spot when you are missing out on getting audience recall instantly for the companies that are paying you for market response.

That's the end of my rant for today. I know I'll have another chance to get my juices going on this subject in the future.